SEO offers a global, 24/7 presence, driving free, organic traffic to your website. The reach is virtually unlimited, and your content is available around the clock. SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan.
How to perform an SEO audit (with checklist)
Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). It’s important to ensure that the most important pages you want indexed are included in your sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool.
- Our SEO audit final report will include all findings along with recommendations and how to find the problems.
- From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience.
- These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source.
- HTTPS is faster, more secure, and is one of Google’s ranking signals.
- It currently ranks 9th for the keyword “how to manage stress”.
Find and diagnose indexability issues
Maintaining a successful website is a constant process, and website audits aren’t a one-time task. To maintain your site performance and match the latest user needs and SEO trends, make site audits a part of your regular workflow. However, they appear as different iterations of the same website to a search engine’s algorithm.
An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob Norm through some other SEO audit tools (after the fixes). Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc. This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit.
Crawling & Indexing
Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more. The SEO Audit 365 tool is very user-friendly, and the interface is BHS Links easy to understand.
