The first step to becoming an SEO expert is reading articles authored by established professionals and following the latest search marketing news to stay abreast of changes in the industry. Keeping up and evolving your strategies is an ongoing responsibility. As you grow in your SEO career, developi...

SEO offers a global, 24/7 presence, driving free, organic traffic to your website. The reach is virtually unlimited, and your content is available around the clock. SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan. How ...

Finally, optimizing and auditing the images on your site is also beneficial in increasing your chances of them appearing in Google Image Search results. The Alt Text (or alt attribute/alt tag) of an image is the HTML element used to textually describe an image on the Web. Importantly, notice that th...

And you can use the “Overview” report to analyze your rankings on a keyword level. It shows a list of all your tracked keywords and their current positions. The “Landscape” report offers a snapshot of where you currently stand in your keyword rankings. You can either import k...